Writing for a Living

Thinking of writing for a living without being a novelist? Check out these articles ...

• A Writer's Nightmare
• Editorial Style Guide
• Fee or Free?
• Writers' Block
• Live to Write
• Ghostwriting
• Copywriting
• Content Writing
• Feature Writing
• News Reporting: The Inverted Pyramid
• Contemporary Fiction: Genres and Beyond
• International Journalism: Freedom of Press
• International Journalism - A Book Review
• Online Journalism
• Photo Journalism
• Reaching the Readers
• Writing News Feature Story
• Writing Beyond Cultures
• Writing on Unfamiliar Topics
• Writing Dialogues
• Writing Press Releases
• Writing Simple
• Writing Techniques
• Therapeutic Writing
• AI Copywriting

Feel free to share your views on writing at this blog!

AI Copywriting

Writing a copy isn't as difficult as it used to be because today we have tools to help us craft our ideas and create visuals to tell our story.

Depending on how we write our prompt, we can create content we used to only be able to conceptualize and then spend hours creating our storyboard.

Below is an example of an AI generated storyboard created using Google AI Studio with a prompt like, "Create a storyboard ... Generate a key frame image, voice over or caption and narrative per scene, including a compelling title to the storyboard."

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Title: Elevate Your Brand’s Voice

Key Frame Image: A frustrated businesswoman stares at a poorly written brochure or website copy on her tablet, looking confused and disappointed. Across from her, a potential client, looking equally confused, scrolls through content on his phone, a thought bubble with a question mark above his head.

Voice Over/Caption: "Every word is a first impression. What happens when yours falls flat?"

Narrative: This scene opens with a business presentation gone wrong, or a potential client losing interest while browsing a website. The visual emphasizes the negative impact of unclear or unengaging content.

Key Frame Image: The same businesswoman from Scene 1, now looking defeated, her head in her hands, a laptop screen showing an empty inbox or low analytics. On the right panel, a new scene, a confident and smiling businesswoman presents content on a tablet to two engaged clients, with "thumbs up" and "lightbulb" thought bubbles appearing above their heads.

Voice Over/Caption: "No engagement. No interest. No response. The silence… it’s costing you."

Narrative: This scene visually represents the lack of impact from ineffective communication. The contrast highlights the desired outcome: active engagement and positive reception.

Key Frame Image: A close-up of a laptop screen filled with messy, tracked changes, red ink, and question marks over poorly written text. On the right, a confident woman proudly displays a tablet with impeccably designed and well-written content.

Voice Over/Caption: "Unclear. Inaccurate. Unprofessional. Versus: Clear. Concise. Compelling. Flawless."

Narrative: This scene demonstrates the transformation that professional editorial services can bring, moving from chaotic and ineffective content to polished and impactful communication.

Key Frame Image: The confident businesswoman smiles, giving a thumbs up, holding a tablet that displays a successful marketing campaign. In the right panel, a business meeting with multiple happy clients shaking hands, signifying successful partnerships.

Voice Over/Caption: "Words aren't just words. They're your voice. Your pitch. Your first impression. We offer writing, editing, copywriting, copyediting, journalism, and more. Contact us today. [Website/Contact Info]

Narrative: This concluding scene reinforces the message that editorial services elevate a brand's voice, leading to successful client relationships and overall business growth. It provides a clear call to action.

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While we must admit that GenAI is a great help, at the end of the day, we need to realize that such tools are just aids to help us do our thinking and work. Storyboards (as exemplified above) and copywriting generated by AI still need our intervention to edit and correct the copy.

Therapeutic Writing

Writing is a good way of handling (alleviating) distress.

When mentally tortured or upset, write down your thoughts and let it* go.

* the written document (digital or physical)

Book Review: Trials and Triumphs II

Living the Christian life is not all smooth sailing, and like everyone else, the authors of this book have gone through some extremely difficult times. The difference is, rather than dwell in despair, their relationship with God flourishes as a result.

My heart is deeply moved and stirred within me reading some of the testimonies in this book. The experiences shared in this book lets us know we are not alone in our pains and sufferings because God is always with us.

This book is a good read especially for those who have gone through or are going through difficult times and for those seeking to know God more deeply and how to help others in their pains.

Get a copy of the book @ Xulon Press or Amazon.

Engaging the Reader

I recently read a book written in the first person in a way like a minister delivering a sermon to an audience. It is not what many readers would expect of a well-written work because of its unconventional writing style and the lack of smoothness or intrigue. Yet the book took the number two place on The New York Time's bestseller list.

The popularity of a book is obviously not about how well a writer writes, but about writing on the right topic and about content. Unless the writer is a celebrity or a famous someone, expecting high readership for what one writes may just be wishful thinking unless the writer has done his or her research to know what topics and content engage readers.

As an enthusiast of the social media, I have managed blogs and social network platforms long enough to understand how certain topics and content are well received while others fall short or fail badly. If the number of followers and comments are a guide to measure popularity and engagement, then analytics may be a good way to help make trending observations.

When I write on topics like healthcare, for example, the number of followers tends to fall far below expectation even with strong digital marketing engagement through campaigning, promotions, and the like. When I write on topics like career or faith, on the other hand, the number of followers increases exponentially even without campaigning.

Engaging readers or audiences in the real world requires knowing what's hot and what's not, what moves the heart or touches a chord, what reaches out and helps meet a need. In a nutshell, a writer needs to do research to know what readers really want before beginning to write.

Writing on Unfamiliar Topics

How do you respond when someone wants to hire you to write on a topic you are unfamiliar with? Do you decline to take up the assignment or do you rise to the challenge?

As a writer providing editorial services, it is not uncommon I receive requests to write something I know nothing about. How I go about tackling such a problem is to research, consolidate, and attribute.

Research
This is obvious enough—research and gather as much information as possible on the Web and from the hirer.

Consolidate 
Compile and consolidate the information gathered. Plan out and organize the order for the information to be used. Ponder over the topic for a little while and decide how it should be written so it would sustain readers' interest. 

Attribute 
If using or citing information from sources other than those owned by the hirer, always state where the source is from and attribute authorship to the relevant parties or publisher. Doing so not only helps prevent infringing any intellectual property rights, but also enforces credibility in our writing, especially when the citation is from an authoritative source or reference.

Take it from me if you encounter a similar situation to go through the same steps, and you will find writing on unfamiliar topics is not as difficult as you imagine it to be.

Here are some sample articles with citation and attribution written by me for your reference.

• Digital Detox
• Flawed Business Decisions
• Gossip Mill
• Allergies: How to Handle Them
• Knees and Arthritis
• Pneumonia: Causes, Symptoms and Treatment

Are you now game to take up the challenge?

Editorial Services: Tricks of the Trade

Writing about writing is difficult because most of the time a writer is too busy writing something else. As a writer providing editorial services, my priority is to serve my customers in helping them with their writing needs. These needs include providing content for websites, conceptualizing and creating marketing collaterals, rebranding corporate profiles, copywriting, technical writing, corporate and marketing communication, among many other areas.

Over the years, I have received many assignments and requests to write different kinds of writings. I have written articles on technology and digital lifestyle which are areas of my expertise, and topics such as health, career, and entrepreneurship, which are areas I am not entirely familiar with. Once in a while, I also receive requests to write on topics I have no idea about or beyond my ability to get involved, such as beauty products and services, wine and dining, real estate, and others.

No doubt, as an editorial services provider and freelance writer, I should make every attempt to learn the tricks of the trade to write whatever is needed by the customers, but sometimes there are simply topics that are beyond my ability. The important thing is never to turn away customers empty-handed. Recommend them to another writer or editorial services provider.

If like me your wish is to run an editorial services business, the first thing you need to think about and act on is to get to know as many writers as possible and to stay in contact with them. If you can find business associates in the same trade, all the better, build close ties with them. When you are unable to take on an assignment request by customers, always recommend the lead to your associates.