Writing for the mass audience means writing simple, and writing simple means writing for anyone who has at least a basic understanding of the language with some reading skills and certain level of education. To write simply allows me not only to reach people with basic education, but also those with higher education. Easy reading is what attracts the audience, whether moderately or highly educated.
When we first learn the language, we are always taught the parts of speech and the sentence: noun, pronoun, adjective, adverb, preposition, conjunction, interjection, subject, predicate, and more. Writing simple is not all about understanding the structure and use of the sentence nor about the way it is written. It is about writing simply, without grammatical mistake. People who write good articles do not normally attempt to understand which part of a sentence is using which parts of speech rigidly. In fact, to understand specific structures in writing often destroy the flow and inspiration. It is a matter of flair in writing. If a person loves writing, he or she will, without much effort, find words coming to mind as he or she writes. It is like magic accompanied by extensive reading or inspirational recalling. It is nature taking its course.
Writing simple therefore means using basic words in the language to write, accompanied by the natural flow of ideas during writing.
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