Over the years, I have received many assignments and requests to write different kinds of writings. I have written articles on technology and digital lifestyle which are areas of my expertise, and topics such as health, career, and entrepreneurship, which are areas I am not entirely familiar with. Once in a while, I also receive requests to write on topics I have no idea about or beyond my ability to get involved, such as beauty products and services, wine and dining, real estate, and others.
No doubt, as an editorial services provider and freelance writer, I should make every attempt to learn the tricks of the trade to write whatever is needed by the customers, but sometimes there are simply topics that are beyond my ability. The important thing is never to turn away customers empty-handed. Recommend them to another writer or editorial services provider.
If like me your wish is to run an editorial services business, the first thing you need to think about and act on is to get to know as many writers as possible and to stay in contact with them. If you can find business associates in the same trade, all the better, build close ties with them. When you are unable to take on an assignment request by customers, always recommend the lead to your associates.