Spicing Up Your Content Writing

"I think the content is lacking the sizzle to keep the audience interested," said the overseer. "So far I'm not seeing enough likes or comments being generated on our blog and social networks."

That is the kind of remark I would wish never to hear from my boss, but I get that a lot as a copywriter and content manager. Writing persuasive copies is what is expected of my job and unless I bring in the numbers and visitors to the websites I manage, I am at risk of losing my livelihood.

This is how the commercial world works when it comes to measuring performance and the success of an online marketing campaign in getting across the message to its audience. It is all about spicing up the heat using persuasive words accompanied by outstanding design to catch Attention, create Interest, and stir up Desire that leads to Action (AIDA).