Writing a copy isn't as difficult as it used to be because today we have tools to help us craft our ideas and create visuals to tell our story.
Depending on how we write our prompt, we can create content we used to only be able to conceptualize and then spend hours creating our storyboard.
Below is an example of an AI generated storyboard created using Google AI Studio with a prompt like, "Create a storyboard ... Generate a key frame image, voice over or caption and narrative per scene, including a compelling title to the storyboard."
Key Frame Image: A frustrated businesswoman stares at a poorly written brochure or website copy on her tablet, looking confused and disappointed. Across from her, a potential client, looking equally confused, scrolls through content on his phone, a thought bubble with a question mark above his head.
Voice Over/Caption: "Every word is a first impression. What happens when yours falls flat?"
Narrative: This scene opens with a business presentation gone wrong, or a potential client losing interest while browsing a website. The visual emphasizes the negative impact of unclear or unengaging content.
Key Frame Image: The same businesswoman from Scene 1, now looking defeated, her head in her hands, a laptop screen showing an empty inbox or low analytics. On the right panel, a new scene, a confident and smiling businesswoman presents content on a tablet to two engaged clients, with "thumbs up" and "lightbulb" thought bubbles appearing above their heads.
Voice Over/Caption: "No engagement. No interest. No response. The silence… it’s costing you."
Narrative: This scene visually represents the lack of impact from ineffective communication. The contrast highlights the desired outcome: active engagement and positive reception.
Key Frame Image: A close-up of a laptop screen filled with messy, tracked changes, red ink, and question marks over poorly written text. On the right, a confident woman proudly displays a tablet with impeccably designed and well-written content.
Voice Over/Caption: "Unclear. Inaccurate. Unprofessional. Versus: Clear. Concise. Compelling. Flawless."
Narrative: This scene demonstrates the transformation that professional editorial services can bring, moving from chaotic and ineffective content to polished and impactful communication.
Key Frame Image: The confident businesswoman smiles, giving a thumbs up, holding a tablet that displays a successful marketing campaign. In the right panel, a business meeting with multiple happy clients shaking hands, signifying successful partnerships.
Voice Over/Caption: "Words aren't just words. They're your voice. Your pitch. Your first impression. We offer writing, editing, copywriting, copyediting, journalism, and more. Contact us today. [Website/Contact Info]
Narrative: This concluding scene reinforces the message that editorial services elevate a brand's voice, leading to successful client relationships and overall business growth. It provides a clear call to action.
While we must admit that GenAI is a great help, at the end of the day, we need to realize that such tools are just aids to help us do our thinking and work. Storyboards (as exemplified above) and copywriting generated by AI still need our intervention to edit and correct the copy.
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